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There are a couple of dating business models I really like. One is called “It’s Just Lunch.” The site sets up a dozen lunch-date meetings. You chat over a delicious lunch and then say goodbye. If you like each other, you proceed. If not, it’s just lunch. Another model I like is the one where people are seated at a round-table dinner. Every 10 minutes people switch chairs so they are seated next to a different person. In one evening you have the opportunity to meet 10 or 12 different possible candidates for dating. It’s time effective.
When it comes to dating, online or in person, luck is involved. I know wealthy single people who paid exorbitant matchmaking fees and got no results. On the other hand, I know folks who used free dating sites and found their match. I think the key is to follow your own intuition about the most comfortable model to use and stay in action mode. When it’s no longer comfortable–stop. Explore other avenues. Don’t remain stagnant–keep trying!

There’s a lot of pressure with first dates when you’re a midlife single, especially if it’s your first date in a long time. Lunch dates are great because (much like a coffee date) the end time is pretty much determined in advance. This makes it easy to exit without awkwardness or excuses.
Another benefit is cost. If you’re unsure whether or not you’ll hit it off with someone, lunch is lighter on the budget than dinner followed by drinks and dessert. What’s more, the tone of the date is lighter and less serious so you’re less apt to be nervous for lunch dates.
You can always arrange your own lunch dates, of course, or you can opt to go with a service. Arguably the most popular service is It’s Just Lunch, which has been in business over twenty years.

Fifty percent of U.S. men versus 36 percent of women say they would choose a date over work, a survey for the specialty dating service It’s Just Lunch said.
It’s Just Lunch asked more than 4,300 U.S. single men and women a series of questions regarding how they view dating issues related to work.
Forty-one percent of the women said work and dating held near equal importance in their lives and they made time for both.